What to Look for in a Roofing Company

Roofing will have clear branding and a good website. This can be an indication that they are planning to stick around and serve their local market for a long time.Roofing

Many contractors offer references for past roofing projects that they have completed successfully. Also, ask about their certifications and whether they are insured for work on your property.

After a destructive storm, homeowners are desperate to get back on track and perform roof repairs. Finding a trustworthy contractor who can do a good job and won’t take advantage of them is crucial. This is why it’s important to shop around for the best price. Homeowners should also ask contractors for references from other projects and call them to learn more about the contractor’s work. In addition, they should always request a written estimate before any work begins. This will protect both the homeowner and the contractor from any misunderstandings.

Many small business owners worry about legal coverage and bookkeeping, which can make it difficult to focus on marketing their roofing services. However, a little effort can go a long way to ensure the company’s success. The roofing community can point new roofing entrepreneurs to reputable accountants and legal advisers who are more than happy to provide advice.

It’s also a good idea to research a potential roofing contractor before hiring them. Look at their online presence and social media accounts. Read through their reviews and testimonials, and be sure to check out their website. If a roofing contractor’s site looks unprofessional or does not have a lot of information, this is a red flag that they are not a legitimate company.

Lastly, ask a potential roofing contractor about their insurance and workers’ compensation coverage. It’s a good idea to choose a roofing company that has workers’ compensation and liability coverage, as well as a business license for your area.

In some cases, a roofing company will offer to repair a damaged roof without the homeowner having to pay their insurance deductible. This is not only illegal, but it can also be dangerous for the homeowner. In most areas, it’s required that roofing companies pull a permit before beginning any work. Homeowners should never allow a contractor to skip this step, and if they do, they should report them to the appropriate authorities. If a roofer is caught skipping permits, it will reflect poorly on their overall quality of work and reputation.


If you have an entrepreneurial spirit, working with a roofing company is a good way to build up experience in the industry. You will also get to work with a team and make friends along the way. You can even start your own business later on if you so choose. Depending on your locale, you may need to apply for a contracting license and obtain local business permits before starting to operate.

The first step in running a roofing business is to develop an operational budget that covers all the costs involved. Roofing materials are the obvious expense, but you will also have to take into account labor, utilities and marketing expenses. It is a good idea to consult an accountant and involve them from the very beginning so that you can make sure you will not have any surprises down the line.

Managing a roofing business requires a lot of time out of the office, so it is important to find people who will be able to handle office tasks when you are busy on a job. Having a receptionist is a must, as they can take phone calls, schedule appointments and answer general questions. They can also provide a professional presence for clients and prospects, which will help to build your brand.

You will also need to set up an online presence for your roofing business. This can be done by creating a website or social media page. You can also get a free listing on Google and other online directories. Make sure to include a contact number and email address on your website, as well as pictures of previous roofing jobs.

Another good way to promote your roofing business is through door-to-door sales. This can be a good way to bring in new customers, especially if you offer discounts and promotions on your services. You can also hand out pamphlets and fliers to potential customers.


When hiring a roofing company, it’s important to choose one that is bonded and licensed. This protects the homeowner from scams and ensures that the contractor has proper insurance coverage in case of an accident or other unforeseen event.

Almost all states and provinces require roofers to have general liability, workers’ compensation and a commercial auto insurance policy for their business vehicles. A roofing company without the required insurance coverage could be subject to fines and other legal action.

It’s also common for roofers to carry a warranty for their work. Typically, a manufacturer warranty will cover the cost of materials, while a contracting warranty will provide coverage for the workmanship. A good roofing company will have both types of warranties available for their clients to review.

Most homeowners know to check a contractor’s licensing and insurance, but some may overlook the importance of their roofing company being bonded as well. A bond is a promise that the contractor will complete your roofing job in a timely manner and within the specified budget. A roofing company that is bonded can help you avoid costly delays and frustrations in your project.

Another important feature of a bonded roofing company is that they have worker’s compensation for their employees. If a roofing contractor’s employee is injured on the job, worker’s comp will pay for medical bills and any lost wages. Depending on local laws, the injured worker may also be able to sue you for contributing to or causing the injury. Having workers’ comp will protect you from this possibility.

While it may seem like a hassle to verify the insurance and licensing of a roofing contractor, it’s worth it to avoid potential disasters caused by a fraudulent or uninsured roofer. A simple phone call to the state or city can often help you find the information you need. Some states and provinces also have online verification services for businesses that are bonded and insured. Some of these websites even include a list of businesses that have been reported as fraudulent by other customers.

Customer Service

Whether they’re providing roof repairs or installing a new roof, roofing contractors must provide outstanding customer service to meet the expectations of their customers. Customer service is one of the most important aspects of any business, but it’s especially critical for roofing companies because homeowners are trusting them with their most valuable asset.

A great way to check out a roofing company’s customer service is to ask for references or reviews. These are a good source of information about a company’s quality workmanship, fair pricing, and other important factors that potential customers should consider when choosing a roofing contractor.

Another important aspect of customer service is following up with customers after a job is completed. This can be done by phone or email, and it helps to build trust and credibility with the customer. It also gives the customer a chance to express any concerns they may have about their experience with the roofing company.

If you’re looking for a roofing company, be sure to check out their website and social media pages to see what past customers have had to say about them. A reputable roofing company will have plenty of positive reviews and testimonials to show off their skills and services. If you are unable to find any online reviews, ask the roofing company for references or contact them directly to get a better idea of their reputation.

Lastly, you should make sure the roofing company has the proper licensing and insurance required to operate legally. Failure to obtain a license or permit can result in fines and even shut down the business. In addition, it’s a good idea to set up a legal entity such as an LLC to separate personal and business expenses and make tax filing easier.

Roofing contractors should also invest in marketing professionals to help them attract and convert customers. This can be done through digital experiences like a website and social media channels, as well as in person events like trade shows and open houses. It’s also a good idea for roofing companies to use customer data to personalize the customer journey, which can lead to higher retention and brand loyalty.